Search Engine Optimization

When customers, patients, and prospective leads are searching for the services or products that your business or brand offers, is your website showing up? To align your brand, product, or service with people searching is why you’re here, right?  — To show up at the top of the search engines.

That is Search Engine Optimization or “SEO” for short.

Search Engine Results Pages (SERP) are no longer as simple as they used to be. Now, monitoring is done for both desktop and mobile devices. Not to mention, paid search is taking up more room above the fold. At the end of the day, clicks on organic links still prove to bring the most engaging, most relevant, and most targeted traffic to your site. These are the visitors that convert.

Since 2001, Efferent Media has watched search engines come and go, as well as algorithms and updates that have nearly bankrupted companies. Throughout all this time, we have optimized websites of all sizes and industries, increasing each individual client’s website presence and traffic. From Long Island based-businesses and start-ups to companies throughout the United States, our tried-and-true methods have helped bring together quality Search Engine Results Pages (SERPS) to potential customers and new eyeballs.

SEO is a complex process that requires both short- and long-term strategies, and a cohesive, multi-pronged implementation. To establish a strong foundation, a significant amount of preliminary groundwork is completed before any changes are made to the website.

SEO Case Study

See All Case Studies

Arrow Exterminating

Efferent Media combined data-driven strategy with high-quality writing and consumer publishing experience to capitalize on Google’s BERT update to create outstanding total Site Users and organic search results for Arrow Exterminating.

View Our SEO Case Study

On-page search engine optimization involves augmenting and improving web page components including meta-information, headers, images, videos, internal and external links, URL structure, menu and site structure, and the actual page content. This is an ongoing process that requires both short-term and long-term strategies. Google’s search algorithm is ever-changing in part due to RankBrain’s artificial intelligence, so positioning your website for success can take time, depending upon the size and complexity of the site, not to mention the number of keywords. Our expert SEO team monitors Google policy and algorithm changes to position your website for success.

Recently, on-page optimization has expanded to include user experience. On May 28, 2020, Google stated that beginning in 2021, the user experience would be a ranking factor, meaning that poorly performing websites will be penalized. Ensuring that your website provides a positive experience for your visitors will be crucial.

Off-page or off-site SEO techniques enhance a website’s profile by leveraging elements that aren’t on your website. While this is primarily accomplished via natural link building [acquiring high-quality unpaid links from reputable sites], other factors also play a part. Social media signals including likes, shares, and links from high ranking, reliable social networking sites influence a site’s overall SERP ranking, as do trust factors including:

  • Brand Mentions: With or without links to your site, brand mentions factor into off-page SEO. Google applies a credit to these express links or implied links.
  • Reviews: Genuine reviews on reliable, trusted sites, including Google My Business, can affect local SEO rankings in either direction, depending on the actual reviews.
  • NAP Citations: NAP (Name, Address, Phone) plays a significant role in local SEO rankings. Helping customers find your correct information.

Local SEO is one of the fastest-growing segments of SEO. Not only does local SEO impact overall website ranking – it’s also a critical component of small business success. Having your website appear in the local map pack results can be just as important as appearing on the first page of Google. A map pack result features your website, phone number, and hours, all of which are critically important to users who have searched for a business or service similar to yours.

Just how important is local SEO? Extremely, according to Google.

  • 30% of all mobile searches are related to location.
  • 76% of users who searched for something on their mobile phones visited a business within a day.
  • Where to buy” + “near me” queries grew more than 200% between 2017 and 2019.
  • Mobile searches for “store open near me” grew over 250% between 2017 and 2019.

Learn More…

Technical SEO ensures that search engines can crawl and index your site, so your website will be found and ranked. Technical SEO elements include content quality, page speed, XML sitemaps, URL and site structure, JavaScript, schema markup, canonicals, 404s, and redirects. Though these terms may be foreign to you, they are part of the everyday vernacular of Efferent Media’s SEO team as we work to make sure your website is positioned for success.

You might notice that some of these factors overlap with on-page and off-page SEO. That’s because none of these categories can exist without the others. Our SEO team works to optimize your site for all possible known factors, using a wide variety of tools and constantly monitoring the latest news about algorithm updates, technology changes, and other factors that may impact your site.

Learn More…

Natural link building remains a Google ranking factor. At Efferent Media, we only use white hat link building tactics. We never buy links because that can lead to Google penalties. Our links (or backlinks) are all earned, not paid. We utilize social media sites and regular blogging to improve client website link profiles. Our link building strategies begin with a competitor link analysis first. Then we evaluate each potential link source based on a multitude of factors to ensure it enhances your website’s ranking.

On-Page SEO

On-page search engine optimization involves augmenting and improving web page components including meta-information, headers, images, videos, internal and external links, URL structure, menu and site structure, and the actual page content. This is an ongoing process that requires both short-term and long-term strategies. Google’s search algorithm is ever-changing in part due to RankBrain’s artificial intelligence, so positioning your website for success can take time, depending upon the size and complexity of the site, not to mention the number of keywords. Our expert SEO team monitors Google policy and algorithm changes to position your website for success.

Recently, on-page optimization has expanded to include user experience. On May 28, 2020, Google stated that beginning in 2021, the user experience would be a ranking factor, meaning that poorly performing websites will be penalized. Ensuring that your website provides a positive experience for your visitors will be crucial.

Off-Page SEO

Off-page or off-site SEO techniques enhance a website’s profile by leveraging elements that aren’t on your website. While this is primarily accomplished via natural link building [acquiring high-quality unpaid links from reputable sites], other factors also play a part. Social media signals including likes, shares, and links from high ranking, reliable social networking sites influence a site’s overall SERP ranking, as do trust factors including:

  • Brand Mentions: With or without links to your site, brand mentions factor into off-page SEO. Google applies a credit to these express links or implied links.
  • Reviews: Genuine reviews on reliable, trusted sites, including Google My Business, can affect local SEO rankings in either direction, depending on the actual reviews.
  • NAP Citations: NAP (Name, Address, Phone) plays a significant role in local SEO rankings. Helping customers find your correct information.
Local SEO

Local SEO is one of the fastest-growing segments of SEO. Not only does local SEO impact overall website ranking – it’s also a critical component of small business success. Having your website appear in the local map pack results can be just as important as appearing on the first page of Google. A map pack result features your website, phone number, and hours, all of which are critically important to users who have searched for a business or service similar to yours.

Just how important is local SEO? Extremely, according to Google.

  • 30% of all mobile searches are related to location.
  • 76% of users who searched for something on their mobile phones visited a business within a day.
  • Where to buy” + “near me” queries grew more than 200% between 2017 and 2019.
  • Mobile searches for “store open near me” grew over 250% between 2017 and 2019.

Learn More…

Technical SEO

Technical SEO ensures that search engines can crawl and index your site, so your website will be found and ranked. Technical SEO elements include content quality, page speed, XML sitemaps, URL and site structure, JavaScript, schema markup, canonicals, 404s, and redirects. Though these terms may be foreign to you, they are part of the everyday vernacular of Efferent Media’s SEO team as we work to make sure your website is positioned for success.

You might notice that some of these factors overlap with on-page and off-page SEO. That’s because none of these categories can exist without the others. Our SEO team works to optimize your site for all possible known factors, using a wide variety of tools and constantly monitoring the latest news about algorithm updates, technology changes, and other factors that may impact your site.

Learn More…

Link Building

Natural link building remains a Google ranking factor. At Efferent Media, we only use white hat link building tactics. We never buy links because that can lead to Google penalties. Our links (or backlinks) are all earned, not paid. We utilize social media sites and regular blogging to improve client website link profiles. Our link building strategies begin with a competitor link analysis first. Then we evaluate each potential link source based on a multitude of factors to ensure it enhances your website’s ranking.

 

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SEO in 2022

SEO Tips for 2022

Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching) for – potentially – years. Others are logical progressions of how the search landscape and SEO have changed through consistent algorithms updates and best practices
Local SEO Strategies for your Business

5 Local SEO Strategies For Your Business

In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where to start and what “Local” SEO means. Some of the best strategies for Local SEO are things that any business owner can get started on.

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