Content Marketing Facts:

• Content marketing can double your website visitors
• 68% of consumers like reading articles from brands of interest
• 70% prefer getting to know a brand through original content instead of ads
• 61% of consumers feel better about companies that create relevant content
• Buyers go through 57% of the decision-making process before talking to a salesperson

Captivate Your Target Audience & Turn Them into Customers

More than just blogging about your business, content marketing is a strategic approach that ties together all aspects of your marketing plan. Good marketing feels like a dialogue, not a monologue. Content marketing is one of the most effective ways to build that dialogue. We find questions that the public wants to be answered about your industry and your products or services and carefully craft material that will address their questions and improve your search engine results and rankings at the same time. This way, when consumers seek answers about your field, they find your brand and learn to trust it.

Not every customer is ready to buy the first time they visit your website. Adding a blog gives them a reason to come back, and each time they do, your credibility grows. When they are ready to buy, they’re primed to buy from you.

How Content Marketing Helps Search Engine Optimization

Google likes fresh content. The search algorithm favors regularly updated websites, and adding a blog fulfills that need. We then optimize each blog so that it ranks well and key details appear in search results as ‘rich snippets’ commonly used on mobile and in voice search, giving you an edge over your competition.

Blogs produced by Efferent Media utilize Latent Semantic Indexing (LSI), a method of demonstrating patterns and relationships within the content to prove its relevancy. For example, LSI recognizes the difference between “hot” and “dogs” used in a blog about the food “hot dogs” versus a blog talking about the risk of heatstroke in pets that also includes the words “hot” and “dogs.”

LSI not only utilizes Google’s methodology – it’s what Google looks for when evaluating content. LSI is just one of the ways that blogs produced by Efferent Media position your website for EAT – Expertise, Authority, and Trust, which both Google and prospective customers want.

As smart devices increase the use of voice search, optimizing your blogs with LSI and rich snippets improves the chances that your website will be the answer to a prospect’s question, quite literally. That improves your website’s authority and drives sales and website visits.

Social media can then amplify that blog content to create an even greater impact. The blog topics are carefully selected by our data analysts for maximum impact.

Benefits of Content Marketing:

• Increases your brand’s visibility and authority
• Proves that your company is a leader in your field
• Creates a dialogue with your audience that builds relationships
• Develops trust in and loyalty to your brand
• Boosts lead generation
• Draws prospects into your sales funnel
• Drives website traffic
• Our content marketing team can also assist with press releases, PR distribution, strategy, website content updates, and more. Let our professional writers present your products and services in the most polished way possible and create strategies to take your business to the next level.