Revenue & Reputation Boosting Content Marketing
Content marketing is one of the most powerful and effective methods for making you stand out from your competitors by building trust and keeping your brand in front of prospects during their decision-making process. As part of a holistic marketing strategy, adding a blog improves authority and trust, boosts search performance, enhances your social media strategy, drives traffic to your website, and attracts customers.
Content marketing facts:
- Content marketing can double your website visitors
- 68% of consumers like reading articles from brands of interest
- 70% prefer getting to know a brand through original content instead of ads
- 61% of consumers feel better about companies that create relevant content
- Buyers go through 57% of the decision-making process before talking to a salesperson
Captivate Your Target Audience & Turn Them into Customers
More than just blogging about your business, content marketing is a strategic approach that ties together all aspects of your marketing plan. Good marketing feels like a dialogue, not a monologue. Content marketing is one of the most effective ways to build that dialogue. We find questions that the public wants to be answered about your industry and your products or services and carefully craft material that will address their questions and improve your search engine results and rankings at the same time. This way, when consumers seek answers about your field, they find your brand and learn to trust it.
Not every customer is ready to buy the first time they visit your website. Adding a blog gives them a reason to come back, and each time they do, your credibility grows. When they are ready to buy, they’re primed to buy from you.
How Content Marketing Helps SEO
Google likes fresh content. The search algorithm favors regularly updated websites, and adding a blog fulfills that need. We then optimize each blog so that it ranks well and key details appear in search results as ‘rich snippets’ commonly used on mobile and in voice search, giving you an edge over your competition.
Blogs produced by Efferent Media utilize Latent Semantic Indexing (LSI), a method of demonstrating patterns and relationships within the content to prove its relevancy. For example, LSI recognizes the difference between “hot” and “dogs” used in a blog about the food “hot dogs” versus a blog talking about the risk of heatstroke in pets that also includes the words “hot” and “dogs.”
LSI not only utilizes Google’s methodology – it’s what Google looks for when evaluating content. LSI is just one of the ways that blogs produced by Efferent Media position your website for EAT – Expertise, Authority, and Trust, which both Google and prospective customers want.
As smart devices increase the use of voice search, optimizing your blogs with LSI and rich snippets improves the chances that your website will be the answer to a prospect’s question, quite literally. That improves your website’s authority and drives sales and website visits.
Social media can then amplify that blog content to create an even greater impact. The blog topics are carefully selected by our data analysts for maximum impact.
Benefits of Content Marketing:
- Increases your brand’s visibility and authority
- Proves that your company is a leader in your field
- Creates a dialogue with your audience that builds relationships
- Develops trust in and loyalty to your brand
- Boosts lead generation
- Draws prospects into your sales funnel
- Drives website traffic
Our content marketing team can also assist with press releases, PR distribution, strategy, website content updates, and more. Let our professional writers present your products and services in the most polished way possible and create strategies to take your business to the next level.
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.
Download Our Content Marketing Statement of Services
Words matter and content convert customers. Efferent Media employs a team of professional writers with the expertise to find just the right tone for your website, social engagement, and ad campaigns while following the best practices writing guidelines appropriate for each platform.
To illustrate how Efferent Media can help your business convey your message clearly and effectively, we’ve put together a full statement of services for you to download.