A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious subject like healthcare, now it’s vital.
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth is that unless you have a one-of-a-kind medical practice without competition, […]
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.