OVERVIEW — A long-time brick-and-mortar retailer on Long Island had increasing marketing costs and decreased sales. As a result, Aboff’s sought out a new approach, which included finally being willing to test digital marketing. Efferent Media created a comprehensive strategy that lowered Aboff’s cost of customer acquisition while greatly boosting sales and social engagement.
BACKGROUND — Ranked as Long Island’s number one retailer of Benjamin Moore® paints, Aboff’s was founded in 1929 and has expanded from selling paint to homeowners and contractors to also provide Hunter-Douglas® window treatments. The family-owned business has 33 locations across Nassau and Suffolk Counties.
Create a digital framework for verifiable, revenue-generating conversions
Increase store traffic and sales
Grow mailing list memberships
Lower the cost per acquisition of customers
Establish a consistent social media presence that increases store visits and drives engagement