Aboff’s

WHAT WE DID

Efferent Media’s experts created a three-point plan to achieve tangible sales, cost efficiency, and quick results.

Efferent Media’s social media marketing team instituted a content calendar; scheduling and crafting unique organic content on a regular basis. The social media campaign’s goal was to use content to boost engagement and brand recognition.

Efferent Media’s paid social experts created Facebook ad campaigns based around Aboff’s “bread and butter” audience persona. In this case, that refers to middle-aged homeowners who are most likely to click on their ads. We also targeted contractors because Aboff’s has a substantial B2B business segment that caters to contractors.To improve Aboff’s comfort level with the marketing changes, Efferent Media’s campaigns centered around a 25%-off in-store coupon to drive in-personvisits and show tangible results tied to Efferent’s initiatives. This campaign required an e-mail submission to also grow Aboff’s list for year-round promotions.

In conjunction with those actions, we ran a Google AdWords campaign targeting customers actively researching for and comparing paint products across the Google Display Network. This campaign also leveraged the 25% off promotion campaign.