Senior Social Media Strategist and Ad Buyer
Joe has always had a keen interest in marketing and always enjoyed figuring out the best ways to showcase people, brands and businesses in the best light while connecting them with the right audience using traditional, technological and online tools.
He combined his love of marketing and social media first as an SEO intern and then as a community manager at Efferent Media before moving into his current position as a social media manager. In this role, Joe works with clients to identify their competitive landscape and come up up with a clear strategy for their business. He has been successful in increasing brand awareness, engagement, impressions, website clicks, and other important goals identified by clients.
Joe is also responsible for scheduling posts, creating ads, monitoring popular topics in the online community, staying up to date with the latest social media tools, and reporting progress back to his clients each month. He supplies clients with valuable metrics that measure the success and return on investment (ROI) of their campaigns.
Growing up in the age of social media, Joe was always fascinated with anything and everything Internet-related and loved engaging with people on different social platforms. While attending Stony Brook University, where he graduated with a degree in business management, he began to merge his affinity for technology with his affinity for marketing.
Joe worked with a team of other marketing students and with Stony Brook campus dining to create and implement a self-ordering kiosk system that made the process of ordering food easier and more efficient for students. This resulted in increased service speeds, improved time management for students, and a more effective way to accommodate students’ special dietary needs.
When he’s not in the office, you can also find Joe working out, jamming to 90s alternative rock, and rooting for the New York Jets and New York Mets. Joe has also played on various travel baseball teams and pitched in a semi-professional Wiffleball league.
Each new employee of Efferent Media is required to read the office copy of “Raving Fans: A Revolutionary Approach to Customer Service” by Kenneth H. Blanchard & Sheldon Bowles. This delightful book, written as a fable, stresses three key principles for business success: Integrity, Passion, and Over-Delivering. All of us at Efferent — including interns and part-timers — must read this book and absorb its message. It’s a pact with the company — and even with ourselves — that we will never settle for simply “satisfying” customers.