If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations… which affects your marketing.
HIPAA is the acronym for Health Insurance Portability and Accountability and comes from the HIPAA Act of 1996. The law primarily addressed two issues – privacy and insurance exclusions.
The portability portion means that if a person has a creditable health insurance plan when a medical condition occurs, their next insurance company is prohibited from (or extremely constrained in) excluding coverage related to that medical condition – as long as there has been no gap in coverage and the person provides proof of creditable coverage. It was designed to make it easier for consumers to change health insurance plans.
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