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December 23, 2021
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search -
December 9, 2021
When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business). Most
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November 25, 2021
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.
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November 11, 2021
The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake.
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October 21, 2021
Marketing a chiropractic business requires special knowledge and consideration. HIPAA regulations alone are a concern since the minimum fine for a violation is $50,000. -
October 7, 2021
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep your fans on
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September 23, 2021
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider. The
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September 10, 2021
In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where -
August 24, 2021
In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user
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August 12, 2021
New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.