Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your business. That’s why we’ve created this list of the top 5 website design tips for the new year.
Top 5 Tips for Designing Your Website in 2023:
1. Keep Your Brand Identity Consistent
Maintaining consistency with your brand brand’s colors, typefaces, and imagery will help to avoid confusion and instill confidence in visitors that the website is affiliated with your company. When potential clients first stumble upon your website, they look for a sense of order and trust.
When there is no consistency with your brand identity, that trust and order is lost. You should follow the same style guide for headers, links, and body text. Maintain consistent gutters and columns, and make sure the site is uniform throughout your pages. This will give your company a sense of professionalism and order.
2. Responsive Design
Today, computers are not the only source of internet that the public has access to. Cellphones, tablets, gaming devices, and much more all use web browsers. Ensuring compatibility with each device will ensure you reach a broader audience.
3. Visual Hierarchy
When laying out your site, another way to maintain a sense of order that also supports good user experience is to apply visual hierarchy to your content.
This means that headers are more prominent than body copy and images accompany the content instead of overshadowing it. This will allow users to feel more comfortable reading and navigating through your site. It will determine the sequence of importance in your layout. Visual Hierarchy is the key to user friendliness and value.
4. Make Room for CTA’s
A “Call to Action” is important to both spur the prospect to act and for easy access of information. When a client is reading through your site, call to actions remind the user that a person is behind the website and can answer more of their questions. CTAs can also direct them to another page that has more valuable information, allow them to sign up for a consultation, and more. They help the user navigate where to go and what steps to follow.
When designing a website, you want to be able to captivate the user’s attention… and with parallax scrolling effect you can do just that. This effect allows you to add depth and interesting visual effects to your site. You will find that each section is more engaging as you scroll, and that helps to maintain interest in your content.
Keep in mind to always put importance on your website, especially today in the digital age where information is a lot more accessible. Website design can be a complicated task. But with determination and a little bit of creativity, it can be an extremely helpful addition to your business.
Need a New Website? Call Efferent Media
Efferent Media has a history of designing websites that appeal to customers and grow your organic traffic and lead conversion. Whether you offer products or services, our team will create a website design that takes your business to the next level. Contact us today and have the website your business deserves.