In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024. One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022,