Nicole wears many hats at Efferent Media, all of them essential to the company’s success. Her background in marketing, communications/public relations, and teaching gave her vital skills she uses daily as Director of Operations.
Before joining Efferent Media Nicole honed her marketing experience at AC Nielsen, a local marketing research firm, as a senior panel analyst doing marketing research. She has also spent time in the computer training field at several schools, including Hendriks Institute and New Horizons Computer Learning Center, as an instructor, as well as a curriculum writer and school director.
Additionally, Nicole earned her master’s degree in elementary education/special education and worked as a CSS/substitute teacher while also raising her two children with her husband. When Joe started Efferent Media, Nicole worked with him to help build the company, putting her bachelor’s degree in communications/public relations to good use along with her organizational skills.
Disney or the Poconos
My husband’s filet mignon or a lobster roll
“Gaslight” and “The Philadelphia Story”
Relaxing by the ocean and gardening
“The Curse of Oak Island”
I’m an old soul who loves classic movies ranging from the late 1930s through the mid-1950s primarily.
As Director of Operations Nicole manages the day-to-day office happenings such as purchasing, event planning, telecommunications technology and internet connections, etc. She’s often the first point of contact for people reaching out to Efferent Media.
Due to her outstanding organizational and project management skills, Nicole also became Content Coordinator when Efferent Media added Content Marketing services, planning, organizing, scheduling, and overseeing the process of creating unique, shareable, and SEO friendly content for our varied clientele. Those same skills are also valuable as Nicole works with the Web Development team for quality assurance on every website launch and managing the intersection of the content team and other departments.
Outside the office, Nicole has given back to the community by volunteering at a nursing home and at a social services clinic and walking for breast cancer and AIDS foundations. She was also the co-leader and cookie mom for her daughter’s Daisy (Girl Scouts) troop.
When Nicole isn’t whipping up creative content ideas for Efferent’s clients and keeping projects running smoothly, she loves spending time with Joe, their two kids, and Sadie, the family’s beloved chocolate Labrador Retriever.
She also enjoys reading, watching classic movies – a passion passed down from her grandmother – and having a nice glass of wine and a great meal (prepared by her husband who, she says, is a terrific cook), with family and friends. And if she had the chance, she’d love to try her hand at being a movie critic.