Robotic Hair Restoration
OVERVIEW — — Efferent Media rolled out our proprietary lead nurturing campaign in 2019. Robotic Hair Restoration of Long Island (RHRLI) was one of our clients that we knew could benefit from the program.
RHRLI was the first hair transplant practice on Long Island, New York, to adopt the ARTAS® Robotic Restoration System. This minimally invasive hair transplantation method uses artificial intelligence to pinpoint individual hair follicles for natural-looking results.
Efferent Media’s marketing campaigns for RHRLI were quite successful. However, over time, increasing competition was starting to affect the cost-per-lead conversions. We knew that our proprietary lead nurturing program could make a difference and simultaneously emphasize RHRLI’s excellent reputation as a respected, established clinic
BACKGROUND — Prior to the debut of our proprietary lead nurturing campaign, Efferent Media’s campaigns for RHRLI had been largely seasonal focusing on a mix of PPC and social media marketing with a robust SEO strategy and content marketing plan. While these tactics were extremely successful, we’re always looking to innovate, bring down the cost per lead, and increase conversions.
Build a strong relationship with potential customers
Salvage contact information from potential customers engaging with our multi-faceted online campaigns
Nurture prospective customers who are not yet ready to buy
Reinforce our clients’ reputation as an authority through the education process of the buyer’s journey
Improve long-term ROI of lead acquisition