SKY ORGANICS

what we did text

<1-- The Efferent Media Curl Care campaign began with $3,489.76 spent on Facebook and Instagram in February 2021. That was significantly less than what Sky Organics® had been spending, and even in March 2021, the budget was only $8,000, so when combined with it being a new campaign, the $0.70 CPC and 0.90% CTR in February and $0.86 CPC and 0.74% CTR in March were expected. The campaign began to significantly take off in April 2021. The amount spent was similar at $8,011.70, but through expert management and continual testing Efferent Media was able to lower the CPC to $0.62 and raise the CTR to 1.22%. That process of ongoing testing and refinement produced the results shown in the chart below. By July to September, Efferent Media's campaign was able to get CPC down to a range of $0.39-$0.41. At the same time, the CTR increased to a high of 5.11% in September. How did Efferent Media achieve these results? Through expert optimization based on extensive competitor research and continuous testing in Granular audience targeting, new image and video ad creative, ad copy variations, thumbnail optimizations, remarketing audience segments, and well-timed pivot strategies.

FACEBOOK & INSTAGRAM TRAFFIC (EFFERENT)

Month	Spend	Impressions	Reach	Clicks	CPC	CTR
January 2021	$7,000.00	1,420,411	768,761	7,225	$0.97	0.72%
December 2020	$0.00	0	0	0	0	0
November 2020	$22,355.57	2,083,280	1,680,895	15,126	$1.48	1.10%
October 2020	$14,656.38	2,313,181	1,362,142	18,963	$0.77	1.27%
September 2020	$2,672.59	535,263	352,576	2,608	$1.02	0.74%
August 2020	$0.00	0	0	0	0	0

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