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September 28, 2023
Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena… it has led to various beliefs and answers for why certain things work or should work. Point -
September 14, 2023
Company branding is the process of creating a unique name, tone of voice, and image for a company that identifies and differentiates it from its competitors. A strong brand can help a company attract customers, build loyalty, and increase sales. Famous examples are McDonald’s golden arches and the Target bullseye
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August 24, 2023
LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for advertising effectively on LinkedIn, along with
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August 10, 2023
Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging them to engage with your services.
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July 27, 2023
A lot of marketing terms get tossed around as if everyone knows what they mean. If you’re a business owner (especially for a new or expanding business), being absolutely clear will help you make better decisions – including when it comes to expanding marketing to grow your business. Let’s start
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July 13, 2023
Its July 1st, 2023… do you know where your analytics are? By now, if you follow any Google industry news, marketing & SEO channels, blogging platforms, or a variety of other industries… then you have likely seen the continual reminders that Universal Analytics is going away. And if you’ve had
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May 25, 2023
In SEO, E.A.T. isn’t about food. It’s Google’s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its “E.E.A.T.”. Besides making the term more distinctive, it’s also adding additional considerations and nuance to how Google rates websites. Previously, when describing
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May 11, 2023
If you’re a business owner, you might be looking for ways to improve your website presence and search engine rankings. With many companies promising guaranteed SEO results, it’s important to understand that no one can truly guarantee keyword rankings. Let’s explore why you should be wary of anyone who makes
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March 30, 2023
Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, “which social media platforms do I need for my
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March 16, 2023
If you’ve looked into search engine optimization (SEO) at all, you’ve probably heard the term “duplicate content.” It also might have been mentioned during a website update. But do you know what it really is? Let’s dig into the topic and why it matters. What Is Duplicate Content? Duplicate Content