Blog – Page 2

Google Ads vs. Facebook Ads – Which is Better for Business?

efferent-2022

Sep 23

As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of

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5 Local SEO Strategies For Your Business

efferent-2022

Sep 10

In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of

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UX and Healthcare Websites – Balancing Form and Function

efferent-2022

Aug 24

In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team

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Marketing for Niche Medical Practices

Beth Rimmels

Aug 12

New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily

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Social Media Tips for Medical Marketing

Jillian Parisi

Jul 08

In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of

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Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers

Beth Rimmels

Jun 24

While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and

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Online Reputation Management for the Healthcare Industry

efferent-2022

Jun 10

“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the

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When Should My Business Start Advertising on LinkedIn?

joec

Apr 29

Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other

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Top Healthcare Digital Marketing Tips for 2021

Beth Rimmels

Apr 22

The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As

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2021 Google Algorithm Updates and Their Impact

efferent-2022

Apr 15

Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every

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5 Local SEO Strategies For Your Business

UX and Healthcare Websites – Balancing Form and Function

Marketing for Niche Medical Practices

Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers

2021 Google Algorithm Updates and Their Impact

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