Efferent Media Blog Posts
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization specialists, site owners, and developers. Let’s look
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent Media on the topic of HIPAA-compliant websites.