2021Jan
What Is a Patient Persona?
Beth Rimmels
Jan28
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth is that unless you have a
One Hour DIY SEO Audits for Busy People
Eileen McGovern
Jan21
Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or organizing a closet this weekend,
Why You Need to Write P.S. in Your Marketing Emails
Efferent Media
Jan14
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? The term P.S. is an abbreviation for “postscript”, which derives from the Latin term for “written after” – “post
Your Website is a Form of Reputation Management
Lindsey Boland
Jan07
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.
2020Nov
Google My Business Hijacking – What to Know and How to Prevent It
Eileen McGovern
Nov20
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital as customers continue
What is Content Marketing?
Jillian Parisi
Nov13
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple, right? However, this simple concept
PPC 101 – Introduction to Ad Buying
Eileen McGovern
Nov06
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar. Dozens of variables are involved
2020Oct
5(ish) Tips for SEO Blog Post Writing from an SEO Blogger
Eileen McGovern
Oct30
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve as
Is Lead Generation Considered Sales Or Marketing?
Beth Rimmels
Oct23
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working together on
Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads
Beth Rimmels
Oct16
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
