Efferent Media Blog Posts
2021Mar
Mixing Evergreen Content Into Your Blogging Schedule
Beth Rimmels
Mar 04
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
2021Feb
5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses
Beth Rimmels
Feb 25
A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious subject
What is White Hat SEO and Why Should You Care?
Michael Roberts
Feb 18
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or
What Makes a Website HIPAA Compliant?
Beth Rimmels
Feb 11
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent Media on the topic of HIPAA-compliant websites.
Google Guaranteed + PPC + SEO = 100% Local Marketing
Eileen McGovern
Feb 04
Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise staying far away from
2021Jan
What Is a Patient Persona?
Beth Rimmels
Jan 28
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth is that unless you have a
One Hour DIY SEO Audits for Busy People
Eileen McGovern
Jan 21
Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or organizing a closet this weekend,
Why You Need to Write P.S. in Your Marketing Emails
Efferent Media
Jan 14
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? The term P.S. is an abbreviation for “postscript”, which derives from the Latin term for “written after” – “post
Your Website is a Form of Reputation Management
Lindsey Boland
Jan 07
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.
