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February 23, 2023
You want to promote your business… but with ads everywhere, it’s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads – but you can also find ads inside apps of all kinds and even at the pump while getting -
February 9, 2023
Search ranking algorithms are complex mathematical formulas that Google, Bing, and other search engines use to determine the relevance and importance of web pages – and determine their ranking in the search engine results pages (SERPs). These algorithms take into account a wide range of factors when evaluating a web
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January 26, 2023
Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers
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January 12, 2023
Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your business. That’s
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December 22, 2022
Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links leading back to your
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December 8, 2022
Your medical practice is still a business, and competition can be fierce. You need to distinguish your practice by demonstrating your expertise and building rapport before they even make an appointment – that’s what medical marketing and healthcare content marketing can do.
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December 1, 2022
One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center back in 2005, then
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November 24, 2022
As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase click-through-rate? To find out the
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November 10, 2022
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad. Modern pest control marketing can deliver more effective, targeted results for the same or less
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October 13, 2022
In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024. One