Efferent Media Blog Posts
2021Apr
2021 Google Algorithm Updates and Their Impact
Eileen McGovern
Apr 15
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization specialists, site owners, and developers. Let’s look
5 Tips for Spring Cleaning Your Digital Marketing Efforts
Serghie Faustin
Apr 08
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online guides offer conflicting advice for
2021Mar
5 Ways To Improve Your Website
Beth Rimmels
Mar 25
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that
Google Guaranteed – Everything You Need to Know
Eileen McGovern
Mar 18
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced
Why is Inbound So Important During the Pandemic?
Beth Rimmels
Mar 11
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have
Mixing Evergreen Content Into Your Blogging Schedule
Beth Rimmels
Mar 04
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
2021Feb
5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses
Beth Rimmels
Feb 25
A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious subject
What is White Hat SEO and Why Should You Care?
Michael Roberts
Feb 18
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or
What Makes a Website HIPAA Compliant?
Beth Rimmels
Feb 11
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent Media on the topic of HIPAA-compliant websites.
