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September 15, 2022
When considering the look and content of the website for your business, you probably thought about organization, color schemes, appearance, what services and products to list, and so on… but you probably didn’t think about accessibility and how your website functions for people with disabilities. While the Americans with Disabilities -
August 25, 2022
You have the perfect location for your chiropractic office… a great staff, state-of-the-art equipment, and a good client base. You’re set for success, right? Wrong. Every chiropractic business needs to continuously find and engage new patients because your customer base is not static. People will move, die, have scheduling conflicts, -
August 11, 2022
Your dental practice has a website, a Facebook page, and solid online reviews. You have invested in local advertising to attract and retain the patients you desire. You’ve done everything you’re supposed to do, but you know you could be doing more. So, how do you take your marketing to -
July 28, 2022
In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below: On platforms like -
July 14, 2022
Negative reviews come and go for any business. But, it’s about how you handle them that makes the biggest impact on your business’s bottom line. Reviews and your responses to them play a major part in your online presence and can even do a few positive things for your business: -
June 30, 2022
“You can’t understand someone until you’ve walked a mile in their shoes.” To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t -
June 16, 2022
If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations… which affects your marketing. HIPAA is the acronym for Health Insurance Portability and Accountability and comes from the -
May 26, 2022
Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and provide an easier way -
May 12, 2022
Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How? The problem was threefold: Meta didn’t adequately announce the program before sending the emails. Users thought it looked like a phishing email. Meta also locked some -
April 28, 2022
One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean