You have the perfect location for your chiropractic office… a great staff, state-of-the-art equipment, and a good client base. You’re set for success, right? Wrong.
Every chiropractic business needs to continuously find and engage new patients because your customer base is not static. People will move, die, have scheduling conflicts, and so on. So, using chiropractic marketing and advertising to attract is new patients is essential.
Do Chiropractors Need Marketing?
Rare is the business – or medical practice – that cannot benefit from marketing. In simplest terms, people cannot choose your practice unless they have heard of it… and usually only choose it if they have heard good things. Chiropractic advertising / marketing is both about reaching your potential patients and about gaining their trust.
How Do Chiropractors Attract New Patients?
Word of mouth is till the number one way that people pick their doctors and other healthcare providers. A full 50% of healthcare is chosen based on the opinions of friends and family.
Obviously, good service and a good atmosphere are where good word of mouth begins but – in today’s digitally driven world – getting those accolades online where they can be seen is vital. As a result, online strategy and social media for chiropractors are at the top of the list.
How Can I Grow My Chiropractic Business?
Chiropractic marketing is highly competitive. Ranking higher on Google (and other search engines) is a priority to achieve visibility and growth. Let’s look at a few things that can help.
Your website is often the first impression people have of your practice. What kind of impression is it making? Is it cold and hard to navigate or friendly and engaging? Does it engage and inform? And, of utmost importance, is it optimized for mobile users? 54.4% of global 2021 web traffic was on phones and mobile devices!
Remember we spoke of “word of mouth” earlier? People’s opinions carry weight. Reviews are always important… and making it as easy as possible for people to leave them should be a priority! Asking for reviews – especially from those who have had good things to say – is a sure way to develop your online reputation. That means reviews on your Facebook page, testimonials on your website, and reviews on your Google My Business listing.
Online reviews and testimonials also provide “social proof” that your business is reliable and trustworthy. How important is that? According to the Center for Studying Health System Change, 70% of people put their faith in online reviews.
Actively and consistently updated content is one of the big signals Google looks for, making a blog one of the best ways to achieve better search rankings. In addition, it provides another avenue for engagement with prospective patients while allowing the opportunity to demonstrate expertise in your field. Blog posts are also easily shareable, helping expand your brand even more.
These are just a few of the ways chiropractic marketing can help you become visible above the crowd and build trust before they even walk in your door. Want to learn more about what chiropractic advertising and marketing can do to attract more patients? Give us a call.
Efferent Media’s Experts Want To Help Grow Your Practice
Marketing your medical practice is an ongoing process that requires evolving, responsive strategy as well as sensitivity to the special concerns of medical marketing – such as how HIPAA relates to marketing. It’s crucial to know which parts of your marketing are the most effective, so you can adapt your strategy accordingly and maximize your ROI.
You have a chiropractic office to run, and we have the specialized skills and experience to develop a marketing strategy, manage your social media, examine analytics, and report back on what is working so that we can adjust accordingly. Things change fast online and at Efferent Media we make sure you don’t get left behind. As platforms evolve, so do our strategies. You manage your practice and let our team handle the marketing. Contact Efferent Media’s medical marketing experts today to find out how we can help you brand and grow your practice.