Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers have not yet been released).[Read more…]
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad.
Modern pest control marketing can deliver more effective, targeted results for the same or less money than what the old methods cost. Even better, good pest control content can help to “pre-sell” a prospect before they even speak to you as well as answer frequently asked questions.[Read more…]
When considering the look and content of the website for your business, you probably thought about organization, color schemes, appearance, what services and products to list, and so on… but you probably didn’t think about accessibility and how your website functions for people with disabilities.
While the Americans with Disabilities Act (ADA) became law in 1990 – before the internet became a crucial part of daily life – the courts have repeatedly ruled that websites are also public spaces that fall under the jurisdiction of the ADA and therefore require compliance.[Read more…]
You have the perfect location for your chiropractic office… a great staff, state-of-the-art equipment, and a good client base. You’re set for success, right? Wrong.
Every chiropractic business needs to continuously find and engage new patients because your customer base is not static. People will move, die, have scheduling conflicts, and so on. So, using chiropractic marketing and advertising to attract is new patients is essential.[Read more…]