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October 22, 2018On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all things search related, and its sister company Click Z, the
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May 17, 2018
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. The General Data Protection Regulation (GDPR) takes effect May 25, 2018, and if you have a website that offers a newsletter, -
May 17, 2018NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information. What is GDPR? GDPR (General Data Protection Regulation) is a European Union
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May 15, 2017
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or breaks a campaign. When -
May 8, 2017
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to actual sales
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April 24, 2017
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community management increases profit by 25% to 95%. In
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April 17, 2017
If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve
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April 12, 2017
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site
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April 4, 2017
Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose to $21.5 billion
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March 27, 2017
Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites. The technique