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November 13, 2020
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple, right? However, this simple concept -
November 6, 2020
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar. Dozens of variables are involved
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October 30, 2020
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve as
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October 23, 2020
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working together on
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October 16, 2020
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
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October 9, 2020
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for
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October 2, 2020
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and links.
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September 25, 2020
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the social media platforms
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September 18, 2020
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
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September 11, 2020
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO while small companies typically don’t have the same means available.