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September 4, 2020
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever. -
March 26, 2020
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent Media, we have experience with remote work because we allow -
June 24, 2019
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from Google in 2008. Then
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June 14, 2019The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds are thankfully a thing
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May 24, 2019
Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up Facebook, -
April 24, 2019
TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your followers to focus on what you share, not how many
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March 21, 2019
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct
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March 20, 2019
Instagram Adds In-App Checkout for Brands Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt to challenge Amazon, which is taking a larger share of
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March 8, 2019
If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t enough though. You need to make sure that your page -
February 28, 2019
Facebook Sets Its Sights on Washington, D.C. Facebook is on a hiring spree in the nation’s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is hiring Beltway insiders with deep knowledge of and influence within