While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before
Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of
Major Changes Shake Up Google Ads and What They Mean
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes
On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over
The Questions to Ask Your Digital Marketing Company
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile
What is Quality Score? 7 Tips on How to Improve It and Save Money
Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall
Why Branding is So Important for Pay-Per-Click Campaigns
How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows
The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social
Tracking Your Instagram and Facebook Ads with Conversion Pixels
Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI,
