Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers have not yet been released).
[Read more…]Google Loosens Restrictions for Some Medical Ads
In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024.
One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022, cell and gene therapy ads would be allowed. This update was noted by many marketers who had run headlong into Google’s strictures on medical advertising, which only became stricter during the Covid pandemic. But was this new policy going to relieve a long-time headache for medical ads?
[Read more…]Why You Need to Switch to GA4
For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different.
In October 2020, GA4 (or Google Analytics 4) was introduced as an updated version of your tried-and-true analytics. It came with a handful of significant changes to how we view and report data. In March 2022, Google announced that they would shut down Universal Analytics on July 1, 2023 – after which everyone will need GA4.
[Read more…]Buyer Persona and the Ideal Customer Profile: How They Help Your Sales
“You can’t understand someone until you’ve walked a mile in their shoes.”
To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t even met… yet?
One way of getting to know your ideal customer is to create buyer personas, using the latest research and social media analytics.
[Read more…]Google Display Advertising – Is It Right for You? Reasons Why
Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more effective, and get a higher return. This blog will examine the Google Display Network, compare it to the Google Search network, and explain the reach, targeting ability, and benefits for advertisers of display ads.
[Read more…]- 1
- 2
- 3
- …
- 6
- Next Page »