Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad.
Modern pest control marketing can deliver more effective, targeted results for the same or less money than what the old methods cost. Even better, good pest control content can help to “pre-sell” a prospect before they even speak to you as well as answer frequently asked questions.
What Is Pest Control Marketing?
Pest control marketing is about building the visibility of your pest control business and increasing the potential leads to improve your sales. Good pest control marketing provides useful information to your prospects, creating trust, and positioning your business as the authority in your field.
Why Do I Need Pest Control Marketing?
Pest control marketing is essential for sustaining and growing your business. A homeowner or business that discovers a pest problem will act quickly to remedy the situation. Even if they want to take time to research pest control management companies, they probably don’t have that luxury. Good pest control advertising and marketing means that you’ll be top of mind to call when they need your services.
Even better, if you use pest control content marketing then you’ve already established a relationship with prospective customers by providing interesting, useful content. Well-written content also improves the E.A.T. value of your website and positions you as a trusted authority.
How Do I Get More Customers for Pest Control?
Growing the customer base for your pest control business means establishing a sales funnel and nurturing leads. Put simply, it means attracting prospects through multiple sources – social media, ads, SEO, etc. – and then continuing to provide useful information which will keep them in your sales pipeline until they’re ready to purchase your services. That can include pest control content marketing and/or email marketing to help them view you as a trusted resource, a retargeting ad campaign, or a variety of other options.
The more leads in your sales funnel, the better the odds of converting them to paying customers. Greater lead optimization and conversion rates mean more sales, which means a healthier business.
Efferent Media Are Experts in Pest Control Marketing
When you’re ready to grow and market your pest control business, and increase leads, call Efferent Media. Not only do we have years of experience positioning our clients as trusted leaders in the pest control industry, but one of our clients grew so much that their business was acquired by an international pest control company. If you need blog writing services, general sales and marketing help, or SEO services; call Efferent Media’s marketing experts at (631) 867-0900 to get started.