Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers have not yet been released).[Read more…]
Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links leading back to your website.
You can essentially think of a backlink as a vote of confidence for your website as a trusted source of information. In this voting system, some votes count more than others. As a backlink example, gaining a link from Forbes will count a lot more than a link from someone’s personal blog.[Read more…]
One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center back in 2005, then Google Places, and Google+ Local.
Google Business Profiles allow businesses of all sizes to offer important information consumers want, including hours of operation, holiday hours, photos of your location, product info, and various tags (like accessible parking, woman owned, LGTQ+ Safe Space, and so on). Over the years, GMB/GBP has become a staple of local search engine optimization, a valuable tool for small businesses, a way for people to find local businesses on maps, and more. But you may have noticed some changes beyond the name in recent months.[Read more…]
Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad.
Modern pest control marketing can deliver more effective, targeted results for the same or less money than what the old methods cost. Even better, good pest control content can help to “pre-sell” a prospect before they even speak to you as well as answer frequently asked questions.[Read more…]
In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024.
One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022, cell and gene therapy ads would be allowed. This update was noted by many marketers who had run headlong into Google’s strictures on medical advertising, which only became stricter during the Covid pandemic. But was this new policy going to relieve a long-time headache for medical ads?[Read more…]