You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results?
How about all of the above?
Is Lead Generation Considered Sales Or Marketing?
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working together on it. So what is lead generation today?