As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider. The two most well-known are, of course, Google and Facebook. There are advantages and disadvantages to both advertising platforms, and those can vary based on many factors. So which is the so-called better platform? Let’s take a look.
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results?
How about all of the above?
!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any such efforts, and we’re based in New York, not California. We wrote this article on GMB verifications to help small businesses understand a process that can sometimes be confusing so small business owners can legitimately claim their own GMB listing. Efferent Media strictly adheres to Google’s Guidelines and does not endorse or condone deviation from Google’s policies.!!!
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances.
Let’s look at what GDPR is and what you need to do.
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information.
What is GDPR?
GDPR (General Data Protection Regulation) is a European Union law governing data protection and privacy. Increasing numbers of companies are passing their own rules to match it. It is critical to note that the scope of GDPR includes all EU citizens and residents, so it can apply to American businesses that have either EU residents in their database or EU citizens living in the United States.