The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO while small companies typically don’t have the same means available. So how can a local business expect to compete or even level the playing field, especially given their limited resources? The answer is local search optimization.
Local search is critical for nearly every kind of small business, from pizzerias to pet shops, dentists to dance studios. Not only does local SEO have a considerable impact on your main website’s ranking, but it is also a critical factor for small business success. Placement, or lack thereof, in the local map pack can have a significant impact on the overall online visibility and foot traffic of a local business, restaurant, or medical practice.