Company branding is the process of creating a unique name, tone of voice, and image for a company that identifies and differentiates it from its competitors. A strong brand can help a company attract customers, build loyalty, and increase sales. Famous examples are McDonald’s golden arches and the Target bullseye logo.
[Read more…]Top 5 Tips on Website Design for 2023
Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your business. That’s why we’ve created this list of the top 5 website design tips for the new year.
[Read more…]The Pros and Cons of Plugins
Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and provide an easier way to add certain features… instead of coding them yourself.
[Read more…]Design Trends to Consider for Your Website Redesign
Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and innovative ideas that help bring any website to life.
Your website is an integral part of your business, and a redesign every few years is important to keep your brand current and stay up to date with the current expectations for user experience (UX) and be ADA compliant. The way you present your website, is the way potential clients and customers will view your business, which is why trends help to keep your website modern and up-to-date.
This year is full of many amazing trends that will help your website attract these potential clients and keep your business at the top.
[Read more…]UX and Healthcare Websites – Balancing Form and Function
In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user experience needs to change, and the design now has a different set of objectives.