2021
STARTUPWhy is Inbound So Important During the Pandemic?
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we
What Is a Patient Persona?
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find
Why You Need to Write P.S. in Your Marketing Emails
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? The term P.S. is an abbreviation for “postscript”, which
2020
Is Lead Generation Considered Sales Or Marketing?
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to
