One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center back in 2005, then Google Places, and Google+ Local.
Google Business Profiles allow businesses of all sizes to offer important information consumers want, including hours of operation, holiday hours, photos of your location, product info, and various tags (like accessible parking, woman owned, LGTQ+ Safe Space, and so on). Over the years, GMB/GBP has become a staple of local search engine optimization, a valuable tool for small businesses, a way for people to find local businesses on maps, and more. But you may have noticed some changes beyond the name in recent months.[Read more…]