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March 9, 2015
Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust -
March 6, 2015
It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat.
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March 2, 2015
Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages.
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February 20, 2015
With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time.
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February 18, 2015
Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now. There are countless reasons to take advantage of
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February 12, 2015
Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been any -
January 14, 2015
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend marketing dollars on
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January 12, 2015
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are
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July 17, 2014
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook pages regularly, -
June 11, 2014
There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong.