Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business.
There’s a lot of talk happening around the app, but many of us are failing to understand what it is all about. In fact, the Snapchat secret I am about to tell you about is only a secret because nobody is taking action once they hear it.
The secret is simple: Snapchat can bring your business the largest amount of engagement for zero dollars. Seriously – $0.00.
In a nutshell, Snapchat is not a discovery platform. This means you’ll need to invite your fans from Facebook, Instagram, and other handles to friend you on the app. However, once they are added to your friends list, you’ll be able to update your Story (the apps version of post or status) and reach all of your friends lists. Organic reach is being cut on other social networks, so the fact that you still have 100% reach of your Snapchat list is huge!
Want to know the best part of this “secret”? Snapchat has not reached the days of over saturation. This means little to no brands are moving to the platform, and all of the users attention is there! On Facebook, Instagram, Twitter, and other platforms you are competing for attention. Those platforms are bombarded with ads and users are slowly picking and choosing what they pay attention to. Now, don’t get me wrong, those channels are still treasured for strategically targeted ads, but those come at a cost. This whole “at no cost” is not going to last forever… don’t miss the boat on this!
This is not the first time we’ve spoken about Snapchat. In May of 2015, we shared an article to help you produce better Snapchat content. Take a look and jump on the bandwagon before it is too late!