Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1% (as of this writing, December numbers have not yet been released).[Read more…]
As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase click-through-rate?
To find out the answers to questions like this, you’ll need to test several ad elements against each other. That requires creating multiple ads and changing each variable manually (creative, copy, headline, etc.) … but it doesn’t have to be this complicated! Let’s dive into how using dynamic creatives in your Facebook ads can streamline this process and drastically improve campaign success.[Read more…]
For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different.
In October 2020, GA4 (or Google Analytics 4) was introduced as an updated version of your tried-and-true analytics. It came with a handful of significant changes to how we view and report data. In March 2022, Google announced that they would shut down Universal Analytics on July 1, 2023 – after which everyone will need GA4.[Read more…]
Your dental practice has a website, a Facebook page, and solid online reviews. You have invested in local advertising to attract and retain the patients you desire. You’ve done everything you’re supposed to do, but you know you could be doing more. So, how do you take your marketing to the next level?
Effective marketing requires you to connect and engage with your patients, finding the channels with the best possible results and return on your investment. Here are some commonly asked questions about marketing your practice, and some tips to help you achieve your goals.[Read more…]
In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below:
On platforms like Instagram and Twitter, hashtags have always seemed to be relevant and have a significant impact on the discoverability and reach of your content. However, for Facebook, there has been a sense of confusion about how businesses should actually use hashtags in their posts.
Let’s look further at Facebook’s hashtag feed pages, how hashtags on Facebook work, and how to get more reach from your posts.[Read more…]