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SOCIAL MEDIA

February 25, 2021 by Beth RimmelsLeave a Comment

A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious subject like healthcare, now it’s vital.

[Read more…] about 5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses

Filed Under: Medical Professionals, SEO, SOCIAL MEDIA

January 28, 2021 by Beth RimmelsLeave a Comment

Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth is that unless you have a one-of-a-kind medical practice without competition, marketing is essential for success and so are patient personas.

[Read more…] about What Is a Patient Persona?

Filed Under: Medical Professionals, LEAD GENERATION, SEM, SOCIAL MEDIA

January 7, 2021 by Lindsey BolandLeave a Comment

What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.

[Read more…] about Your Website is a Form of Reputation Management

Filed Under: SOCIAL MEDIA, SEO

November 13, 2020 by Jillian ParisiLeave a Comment

Mobile ContentWhile the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple, right? However, this simple concept is multi-faceted and strengthens a comprehensive marketing plan. Read on and learn how marketers create success with content marketing.

[Read more…] about What is Content Marketing?

Filed Under: SEM, SEO, SOCIAL MEDIA

October 16, 2020 by Beth RimmelsLeave a Comment

RULESFacebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.

[Read more…] about Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads

Filed Under: SEM, SOCIAL MEDIA

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