In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper.
SOCIAL MEDIA
“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My Business.
[Read more…] about Online Reputation Management for the Healthcare Industry
Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take a look at some of the key factors to take into consideration when assessing your marketing strategy and considering LinkedIn ads for your business.
[Read more…] about When Should My Business Start Advertising on LinkedIn?
The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.
1. Social media is more important than ever.
Prospective patients want to get a sense of your practice before they visit. Due to COVID, showing your safety procedures is beneficial. If your healthcare practice focuses on cosmetic conditions such as hair loss, cosmetic dentistry, etc. they want to see before-and-after photos and videos.
However, healthcare social media has challenges and pitfalls. It should be neither boring nor make unreasonable claims. Repetition is another trap. Instead… it needs to be authentic, have a welcoming and authoritative tone, and convey a sense of the experience patients will receive.
2. Invest in high-quality content.
Prospective patients have questions. In fact, a Becker Hospital Review study found that 72 percent of people research healthcare-related questions online – with 87 percent researching a specific condition. Answering those topics with clear and well-written content positions you as an authority, gives them confidence in choosing you, and helps to pre-sell your services. Good quality content supports your website’s SEO and your social media campaigns.
3. Use attractive visuals
The phrase “a picture is worth a thousand words” is true. The popularity of Instagram, Pinterest, and TikTok has only strengthened that. Include photos of your office – it sets expectations and makes you more accessible.
Make sure even your written content is visually appealing by using bullet points, lists, and shorter paragraphs where it makes sense. Break up written content with relevant, compelling images.
4. Have a well-designed website
User experience is a Google ranking factor as of 2021. A clean, logical, attractive layout will both appeal to your clients and improve your site’s traffic and retention.
5. Multi-channel marketing is a must
Now, more than ever, a comprehensive marketing strategy is important. When crafted properly, one aspect can support the others and draw in the right patients that are primed for your services.
6. Ensure a good online reputation
People want the right healthcare practice that listens and takes care of its patients. Testimonials provide proof of that and build trust. Monitoring your ratings on Google My Business, ZocDoc, etc. and addressing poor responses is essential to instill confidence in your prospects.
In fact, negative reviews give your business a chance to shine if you handle it well. Obviously, you don’t want negative reviews… but hiding them is a mistake. Showing that you listen and respond appropriately to disputes attracts new customers, and readers can tell when a complaint is unreasonable.
Reviews are also a ranking factor for Google. That ties into our last tip.
7. Focus on local SEO
Due to the coronavirus pandemic, people are sticking closer to home. Even without lockdowns and travel restrictions, people are more interested in finding what they want and need closer to home, traveling less, and knowing more about the places they patronize. While “near me” results are always important, focusing on your local SEO and ensuring it is optimized for the latest Google updates will position you better in this environment.
Efferent Media Are the Medical Marketing Experts
If you have a medical, healthcare or wellness business, Efferent Media has the experience you need to grow your business and fill your appointment list. Whether it’s a HIPAA-compliant website design, lead generation campaign, or a full marketing plan, our team at Efferent Media will tailor each of our services for you and your business. Contact us today and have the website your business deserves.
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels.
Many online guides offer conflicting advice for increasing traffic, which can be overwhelming and confusing. Luckily, we have created a condensed, informative list of ways to polish up your marketing efforts.
How Can I “Spring Clean” My Marketing?
-
Be Specific When Targeting Consumers
-
Make Customer Service a Priority
-
Ensure That Your Website is Mobile-Friendly
-
Update Your Website Regularly
-
Increase Your Social Media Presence
Data is the most crucial element to pay attention to when trying to increase conversions, and according to Emarsys.com, data should influence every decision that a digital marketing team makes. When reading and interpreting your data, use it to find ways to tailor the marketing experience that your consumers have.
Platforms, such as Google Analytics, allow you to organize your audience by creating audience segments. Data makes it possible to develop more specific marketing for an audience segment based on their purchase history, demographics, and even the channel they found you through. Based on this information, you can make product recommendations for similar products… driving increased conversions.
If you are serious about increasing traffic to your website through digital marketing, you must focus on excellent customer service. When customers are treated well and feel comfortable shopping with your company, they are more likely to become repeat customers.
A vital element of customer service is communication, which includes responding to customer questions and concerns. According to VoyMedia.com, including a chatbot on your website provides an added way to address any issues or hesitation that consumers may have. The more information you give your consumers, the more confident they will be and the more likely they are to purchase your product or service.
BroadbandSearch.net reports that mobile traffic has continuously surpassed desktop traffic on the Internet since 2016. The growth of mobile traffic means that having a website optimized for both desktop users and mobile users is essential for your company or risk high bounce rates for mobile users. Ways to improve the mobile experience include having slightly different website layouts for mobile and desktop and modifying your mobile website to decrease clutter and improve site speed.
A responsive website design would be the best option to ensure an optimal user experience. If your customers can easily navigate your website and find what they’re searching for, this positive user experience improves the chances of completing a purchase.
According to Forbes.com, a key to improving your digital marketing efforts is to update your website often. Improvements can include regularly adding new products to your website or uploading unique content that your audience can find useful.
Regular blog posts, tutorials, FAQs, and other informative content can answer important customer questions and help improve your website rankings for desired search terms. However, be sure not to sacrifice the quality of your content by keyword stuffing. Only incorporate target search terms when it makes sense, so your audience receives the intended message.
A strong social media presence is another overlooked but critical element for reaching your target audience. PopUpSmart.com states that using social networks is a great way to grow and maintain your brand’s popularity by connecting with existing and prospective customers.
Depending on the platform you choose; you can provide product tutorial videos, answer questions, notify your audience of giveaways, and more. It will boost audience trust in your brand and your authority within your industry. These are both likely to increase conversions.
Final Takeaways
Many methods are available to attract more attention to your products and increase conversion. Gaining insight on your audience will unlock new ways to enhance your digital marketing efforts, such as targeting audience segments based on demographics and behavior.
Customers are the backbone of your business, so keep customer service in mind to bring in repeat customers. Additionally, attract new customers on social media and retain them by having an optimal website for mobile phones and computers. Lastly, keep your website fresh with updated information, content, and keywords.
Let Efferent Media Help You Spring Clean Your Site
If you are looking to spruce up your website or spring clean your marketing efforts this year, look no further than Efferent Media. Our staff includes experts in content writing, SEO, SEM, Social Media Management, and more. To get started maximizing your site’s potential, contact Efferent today.
