Re-engage Existing Customers
Smart businesses carefully and consistently collect contact information from a mix of customers and prospects. Maybe a portion of that audience has stayed engaged through sales, discounts, and special offers, but odds are the vast majority of that contact database aren’t spending money. Many might not even open the emails anymore.
Research has shown that a customer database with hundreds of thousands of names can have as much as 70% inactive or prospective members. That untapped potential can be turned into sales.
Database reactivation converts dormant contacts into paying customers
Regardless of the industry, almost all businesses can generate repeat business. For example, HVAC systems need maintenance or upgrades, exterminators might be required next season to prevent a re-infestation, after redoing your kitchen, a bathroom might be the next project, and so forth. The person who had chiropractic care after a car accident could return a few years later to improve general health and flexibility.
Database reactivation leverages big data to encourage repeat business.
How can you reignite attention? A database reactivation campaign utilizes SMS messages, which has open rates as high as 98%, according to research. That means even customers who have ignored emails or ads are likely to see the new offer, such as an offer to make an appointment, a special offer, or an upsell. Even better, it sends the offer where they need it – to their cellphone.
High Engagement - Low Cost
Attracting new customers is more expensive than generating repeat business – as much as 7x more expensive. Stimulating repeat sales is much more cost effective. While new customer acquisition is also vital for a successful business, reactivating dormant prospects can be an important income source and minimize the “leaky bucket” aspect of a sales funnel.
A highly effective sales and marketing campaign involves multiple touchpoints. Numerous studies have shown that a customer might need to see your marketing message as many seven times before being ready to buy. Adding automated text messages as part of a comprehensive strategy allows you to combine efforts across multiple platforms (email, social media, text messages, etc.) and improve your conversion results.
Automatically Fill Your Calendar
Text message automation has additional benefits for your business. For example, Efferent Media can set up a process to automate most – and sometimes all – of your appointment-setting process. That improves your results and improves efficiency.
A timely text stimulates an inactive customer to accept promotion AND allow them to text “YES” to instantly book appointments.
Efferent Media can link text automation to a virtual calendar that our clients use to establish their availability or block out times when they’re not available. Customers interact with the automated text sequence, book an appointment, and receive confirmation, simplifying your appointment-setting process while filling your calendar. Even better, they’ll get automated reminders to minimize no-shows, and if they do need to reschedule, they can do it through the automated process.
Free up time for your sales force while maximizing revenue.
Your business will save hours of time while filling your schedule with clients. The ease of use will also increase customer sanctification.
Less scheduling & planning!
Save time on following up with prospects!
Less time spent confirming appointments!
Actionable information produces tangible results
By combining a database reactivation campaign with SMS messages to calendar appointments also provides clear insights into the return on investment (ROI). Specific initiatives can be tracked, establishing direct correlations to the amount of business generated. Instead of vague ideas about how many inquiries it takes to convert a prospect into a customer, a database reactivation campaign will provide hard data. You’ll be able to see how much it cost to re-activate “cold” prospects and turn them into sales or appointments.
If you’re ready to improve your revenue and grow your business or want to learn more about using database reactivation, lead generation to build success, download our guide to lead nurturing services, or contact us today to get started.
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.
Download Our Lead Generation Statement of Services
To illustrate how Efferent Media can help your business not only generate leads but to nurture them along the way, we’ve put together a full statement of services for you to download.