Smart businesses carefully and consistently collect contact information from a mix of customers and prospects. Maybe a portion of that audience has stayed engaged through sales, discounts, and special offers, but odds are the vast majority of that contact database aren’t spending money. Many might not even open the emails anymore.
Research has shown that a customer database with hundreds of thousands of names can have as much as 70% inactive or prospective members. That untapped potential can be turned into sales.
By combining a database reactivation campaign with SMS messages to calendar appointments also provides clear insights into the return on investment (ROI). Specific initiatives’ can be tracked, establishing direct correlations to the amount of business generated. Instead of vague ideas about how many inquiries it takes to convert a prospect into a customer, a database reactivation campaign will provide hard data. You’ll be able the see how much it costs to reactivate “cold” prospects and turn them into sales or appointments.
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.
View Our Lead Nurturing Case StudyRegardless of the industry, almost all businesses can generate repeat business. For example, HVAC systems need maintenance or upgrades, exterminators might be required next season to prevent a re-infestation, after redoing your kitchen, a bathroom might be the next project, and so forth. The person who had chiropractic care after a car accident could return a few years later to improve general health and flexibility.
How can you reignite attention? A database reactivation campaign utilizes SMS messages, which has open rates as high as 98%, according to research. That means even customers who have ignored emails or ads are likely to see the new offer, such as an offer to make an appointment, a special offer, or an upsell. Even better, it sends the offer where they need it – to their cellphone.
Attracting new customers is more expensive than generating repeat business – as much as 7x more expensive. Stimulating repeat sales is much more cost effective. While new customer acquisition is also vital for a successful business, reactivating dormant prospects can be an important income source and minimize the “leaky bucket” aspect of a sales funnel.
A highly effective sales and marketing campaign involves multiple touchpoints. Numerous studies have shown that a customer might need to see your marketing message as many seven times before being ready to buy. Adding automated text messages as part of a comprehensive strategy allows you to combine efforts across multiple platforms (email, social media, text messages, etc.) and improve your conversion results.
Text message automation has additional benefits for your business. For example, Efferent Media can set up a process to automate most – and sometimes all – of your appointment-setting process. That improves your results and improves efficiency.
Efferent Media can link text automation to a virtual calendar that our clients use to establish their availability or block out times when they’re not available. Customers interact with the automated text sequence, book an appointment, and receive confirmation, simplifying your appointment-setting process while filling your calendar. Even better, they’ll get automated reminders to minimize no-shows, and if they do need to reschedule, they can do it through the automated process.
Your business will save hours of time while filling your schedule with clients. The ease of use will also increase customer sanctification.
By combining a database reactivation campaign with SMS messages to calendar appointments also provides clear insights into the return on investment (ROI). Specific initiatives can be tracked, establishing direct correlations to the amount of business generated. Instead of vague ideas about how many inquiries it takes to convert a prospect into a customer, a database reactivation campaign will provide hard data. You’ll be able to see how much it cost to re-activate “cold” prospects and turn them into sales or appointments.
If you’re ready to improve your revenue and grow your business or want to learn more about using database reactivation, lead generation to build success, download our guide to lead nurturing services, or contact us today to get started.
Regardless of the industry, almost all businesses can generate repeat business. For example, HVAC systems need maintenance or upgrades, exterminators might be required next season to prevent a re-infestation, after redoing your kitchen, a bathroom might be the next project, and so forth. The person who had chiropractic care after a car accident could return a few years later to improve general health and flexibility.
How can you reignite attention? A database reactivation campaign utilizes SMS messages, which has open rates as high as 98%, according to research. That means even customers who have ignored emails or ads are likely to see the new offer, such as an offer to make an appointment, a special offer, or an upsell. Even better, it sends the offer where they need it – to their cellphone.
Attracting new customers is more expensive than generating repeat business – as much as 7x more expensive. Stimulating repeat sales is much more cost effective. While new customer acquisition is also vital for a successful business, reactivating dormant prospects can be an important income source and minimize the “leaky bucket” aspect of a sales funnel.
A highly effective sales and marketing campaign involves multiple touchpoints. Numerous studies have shown that a customer might need to see your marketing message as many seven times before being ready to buy. Adding automated text messages as part of a comprehensive strategy allows you to combine efforts across multiple platforms (email, social media, text messages, etc.) and improve your conversion results.
Text message automation has additional benefits for your business. For example, Efferent Media can set up a process to automate most – and sometimes all – of your appointment-setting process. That improves your results and improves efficiency.
Efferent Media can link text automation to a virtual calendar that our clients use to establish their availability or block out times when they’re not available. Customers interact with the automated text sequence, book an appointment, and receive confirmation, simplifying your appointment-setting process while filling your calendar. Even better, they’ll get automated reminders to minimize no-shows, and if they do need to reschedule, they can do it through the automated process.
Your business will save hours of time while filling your schedule with clients. The ease of use will also increase customer sanctification.
By combining a database reactivation campaign with SMS messages to calendar appointments also provides clear insights into the return on investment (ROI). Specific initiatives can be tracked, establishing direct correlations to the amount of business generated. Instead of vague ideas about how many inquiries it takes to convert a prospect into a customer, a database reactivation campaign will provide hard data. You’ll be able to see how much it cost to re-activate “cold” prospects and turn them into sales or appointments.
If you’re ready to improve your revenue and grow your business or want to learn more about using database reactivation, lead generation to build success, download our guide to lead nurturing services, or contact us today to get started.
