Display Advertising and Rich Media Ads
The adage “A picture is worth a thousand words” is a concept consumers understand. Powerful imagery can change hearts and minds, and can create impressions that remain long after being viewed. Efferent Media’s display ads deliver that kind of impact.
Display advertising targets a passive audience, one that may not realize yet that they need your product or service. Display ads are served to users across websites, apps, videos, and emails with only 2 or 3 seconds to get a user’s attention. In those few seconds, a user will evaluate and decide whether or not your product or service is relevant or interesting. Utilizing display ads, we make those seconds count for our clients.
Internet users are constantly inundated with display ads, with estimates ranging from 5,000 to 10,000 ads per day. So although an image might be worth 1,000 words, the right images and words are crucial for success. Our paid ad specialists ensure that relevant display ads are served to their ideal audiences across a multitude of channels.
The Efferent Media team will create compelling display ads consistent with your brand. We will work with you to establish the purpose of your display campaign and create a target customer persona. Some campaigns focus on brand awareness while others promote a product or service. By targeting a client’s ideal audience with customized ads, we bring in quality leads while maintaining a low cost per click and cost per acquisition.
Google Display Ads
Google is the primary system for display ad distribution. The Google Display Network consists of more than 2 million websites, YouTube, mobile apps, and Gmail, reaching 90% of Internet users. Ad targeting is based on factors such as demographic information, a user’s interests, and users who may have already visited your site.
Using the Google Display Network and other analytics, we target users who are interested in your products and services or have already begun searching for companies like yours. We will create ads that stand out from a noisy background crowd and deliver quality leads/conversions, low costs per click (CPC), and a desirable return on investment (ROI).
Our team will work with you to develop the campaign, establishing goals and conversions that make sense for your business. Your dedicated ad specialist will complete a thorough competitor analysis and website review as part of the overall campaign strategy because good marketing is a dialogue, not a monologue. If we determine that a landing page is needed to supplement the campaign, we can create a complementary optimized page.
One Display Network Does Not Fit All
Our paid ad specialists will target your ideal customers and utilize the tools at their disposal to ensure suitable ad placement across the appropriate network. One size doesn’t fit all and Google may not be the best option. Some display campaigns will be more successful on another network. If this is the case for your campaign, we will determine the optimal network and ideal ad type for your particular display campaign.
Google’s Display Ad network reaches 90% of world-wide internet users.
Google display ads have an average click-through rate (CTR) of 0.50% across all industries.
Google’s Display Network is comprised of over 2 million websites and 650,000 apps.
210 million unique users see an ad served by Google’s Display Network each month.
Choose Efferent Media for Your Display Advertising Needs
Efferent Media has worked with national and local brands to engage fans and prospective buyers, build their brands, and get leads that convert. How do we accomplish this? What sets our team apart from other marketing companies?
- We take the time needed to develop a target persona for a client’s ideal customer.
- Our display ad campaigns are constantly monitored and updated as needed.
- Ad optimization and testing mean that we leave no stone unturned when finding new customers for our clients.
The paid media specialists at Efferent Media have executed successful display advertising campaigns for more than 9 years. Our display ads have garnered hundreds of millions of impressions and thousands of conversions for our clients. Let us leverage our years of experience and expertise for your campaign. To get started, contact the display advertising experts at Efferent Media today by calling (631) 867-0900.
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Download Our Paid Search Statement of Services
We’ve put together a full statement of services for you to download that illustrates how Efferent Media can improve your ROI. You’ll discover how our experts can help you to achieve success and be a leader in your field.