PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar.
Dozens of variables are involved when optimizing ad campaigns and while full understanding of all of them isn’t needed to launch a campaign, the more you understand, the better your campaign will do. Let’s look at some ad types, acronyms, and terminology so you can start on the right foot.
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve as a company’s voice.
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO while small companies typically don’t have the same means available. So how can a local business expect to compete or even level the playing field, especially given their limited resources? The answer is local search optimization. 