You want to promote your business… but with ads everywhere, it’s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads – but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these options, it’s a good time to examine Google Ads, the benefits of Google Ads, and their place in the current advertising and marketing environment.
Previously known as AdWords and Google AdWords, it’s a pay-per-click ad platform. It delivers text-based ads in search engine results pages (SERPs) based on the keywords the advertiser designates. The advertiser only pays if someone clicks on the ad. The budget you set, along with other parameters, determines how often your ads appear in SERPs.
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