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December 23, 2021 by Eileen McGovern Leave a Comment

As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic, about 90-93%, depending on who you ask.

So, we understand why when clients search for themselves or their ads and fail to find their website… they are concerned.

March 18, 2021 by Eileen McGovern Leave a Comment

We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads.

One of the many Google services and products introduced over the past few years, Google Guaranteed was recently augmented by Google Screened. Both of these services are supplemented by Google Local ads. Google even went so far as to promote an upgraded Business listing for $50/month last year. But what are the differences between each service, and which should you choose?

March 4, 2021 by Beth Rimmels Leave a Comment

Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.

February 4, 2021 by Eileen McGovern 1 Comment

Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise staying far away from companies that promise too-good-to-be-true services and stick with tried-and-true methods for marketing. What’s the answer then? The triple crown of local service business marketing success – SEO, PPC, and Google Guaranteed.

September 18, 2020 by Eileen McGovern Leave a Comment

Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.

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