Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend marketing dollars on them. There’s one site planning to launch ads that may change all of that. Pinterest may be able to monetize it’s service in a way that no other social media website has been able to accomplish yet. [Read more…]
3 Ways to Get Likes on Facebook Now That Like Gates Are Banned
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are still ways to get “Likes” on your business Facebook page. You’ll just have to be a bit more creative. These three tactics should get you going in the right direction. [Read more…]
Why Your Business Should Use Instagram
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too!
Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook pages regularly, using clever hashtags on Twitter to join conversations, but there’s a red headed step child when it comes to Social Platforms, Instagram. It’s not getting as much love as it should from businesses, and we can’t figure out why after looking at the numbers! [Read more…]
7 Things You’re Doing Wrong on Social Media
There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong. [Read more…]
Let’s Talk Twitter: Stop Tweeting Boring Sh*t!
As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates!
With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we’re going to switch gears and put the spotlight on Twitter and discuss the new profile design, the mute button feature and why you should stay active on the platform. [Read more…]