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Design Trends to Consider for Your Website Redesign

February 10, 2022 by Jefry Castro

Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and innovative ideas that help bring any website to life.

Your website is an integral part of your business, and a redesign every few years is important to keep your brand current and stay up to date with the current expectations for user experience (UX) and be ADA compliant. The way you present your website, is the way potential clients and customers will view your business, which is why trends help to keep your website modern and up-to-date.

This year is full of many amazing trends that will help your website attract these potential clients and keep your business at the top.

[Read more…]

Filed Under: Branding, Web Development

Why Branding is So Important for Pay-Per-Click Campaigns

March 21, 2017 by team efferent

How Branding Can Affect Your PPC Campaign

Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much higher. With all of that said, the best way to stack the odds in your favor comes down to utilizing the aforementioned tactics wisely. That means taking advantage of every pixel on your screen, and using each one to build a lasting impression.

[Read more…]

Filed Under: Branding, SEM

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