You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but how do we measure where they came from? [Read more…]
What’s up with Videos on Facebook?
The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed how prominent video content is in the News Feed. That’s because Facebook’s algorithm is designed to satisfy the end user, and right now the end user is loving video. [Read more…]
Are You Using Emojis to Speak to Millennials Yet?
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we do — it’s our job. One massively important form of communication that some of us may have been overlooking are Emojis. These little symbols are becoming more and more prevalent in digital communication, especially with millennials. [Read more…]
New on Twitter: Quote Tweets!
Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive twitter users. [Read more…]
What the Houzz Is Houzz and Why Should My Company Be Using It?
Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business.
What is Houzz?
In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can browse more than 6.5 million photos on the site and then save any products and ideas they like to their Ideabooks. (Think of each Ideabook as a binder that organizes your products and ideas.) [Read more…]
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