Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans with Disabilities Act (ADA). The ADA prohibits discrimination against people with disabilities. The act covers all areas of public life including access to public areas. In recent months there has been much legal maneuvering, litigation and a noteworthy court decision in California centered around website accessibility for persons with disabilities. Efferent Media employees recently took part in a webinar related to ADA compliance and we want to give you some insights about this issue, how we got here, and what we may see in the future.
Amped about AMP: Accelerated Mobile Pages
Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way to help speed up load times and create a win-win situation, and if you get on board now, you will have a leg-up on the competition. [Read more…]
Goodbye Facebook Like Box, Hello New Page Plugin
In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s website. Facebook suggests you start using the newer version of the plugin, the Page Plugin. It pretty much does the same thing, but it looks a little cleaner and can be customized a little more. [Read more…]
Your Non-mobile Friendly Website and SEO
Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been any more accurate in her prediction.
In some verticals we’ve seen usage results closer to 70% for mobile traffic; while others still receive single digits. Whatever the case may be, there are still a staggering amount of websites on the web that are not mobile friendly. [Read more…]
Should I Register My Web Address Under My Name?
OK, I know the title should be written: “Should I register my domain name under my name?” The answer is yes. It’s always yes.
Over the past fifteen plus years, I’ve lived horror stories with clients and friends trying to get what’s rightfully theirs back into their ownership. Your domain is your online brand address. It should never be down. You never want to catch yourself in a situation where your old webmaster or someone who claimed to be doing you a favor has control of your domain name. This will almost always end ugly. [Read more…]