Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links leading back to your website.
You can essentially think of a backlink as a vote of confidence for your website as a trusted source of information. In this voting system, some votes count more than others. As a backlink example, gaining a link from Forbes will count a lot more than a link from someone’s personal blog.[Read more…]