Lead Generation
Every business wants increased sales, and Efferent Media's lead generation campaigns are a key marketing method to do just that.
Leads are more than just immediate sales. A “lead” might be filling out a contact form, an email newsletter sign up, calling your business, or some other method of expressing interest in your products or services. Through proven, reliable methods Efferent Media lead generation creates a steady stream of new contacts. Then Efferent Media keeps those prospects interested in your brand through ongoing lead nurturing until they’re ready to purchase.
The Lifeblood of a Business
Customers are essential to the success of your business. However, it commonly takes an average of six contacts before a prospect buys. According to Marketo, about 96% of website visitors aren’t yet ready to purchase.
74% of businesses say their top priority is converting leads to customers.
Customer Acquisition
Having a steady stream of new prospects is essential to the health and success of your business. However, since few people purchase on their first contact, the majority of those prospects can be lost. Lead generation and nurturing can turn that “leaky bucket” around to boost your company’s bottom line. That makes conventional lead acquisition so expensive.
68% of businesses struggle with lead generation
Not all leads are equal, though. You want high-quality prospects, which can often be expensive to acquire.
Efferent Media has the solution.
Business experts commonly talk about a “sales funnel.” The “top of the funnel” leads are people who are interested in a product or service you provide, but they’re probably not familiar with your brand. This prospect might find you through a social media ad or pay-per-click ad. Efferent Media’s team of experts can even determine how high a prospect’s purchase intent is based on the search terms used.
Ads are highly competitive, though, and prospects often delay buying for any number of reasons, from waiting for payday to needing more decision time. A Marketing Donut study found that 63% of prospects requesting information will wait at least three months to purchase.
An Efferent Media lead generation campaign can keep these prospects in your sales funnel and nurture them until they are ready to purchase as well as capturing prospects at the top of funnel just seeking information.
Email Marketing Leads Cost Less
Good marketing is a dialogue, not a monologue. Efferent Media lead generation capitalizes on the curiosity of your prospects and uses email marketing to send them a steady stream of high-value content to keep prospects interested until they’re ready to buy from you.
Through this proven methodology, Efferent Media’s lead generation provides high potential ROI and lower cost per lead acquisition. Efferent Media’s lead generation campaigns provide up to $44 in revenue for every campaign dollar spent.
Lead Nurturing Increases Sales
Efferent Media lead nurturing campaigns bring prospects into and guides them through your sales funnel, creating a relationship between prospects and your brand. This builds trust until they are ready to buy from you.
Without lead nurturing, 79% of leads will never convert to sales, according to a MarketingSherpa study. Why leave money on the table? Let Efferent Media show you how we can create a lead generation and nurturing campaign to get you more leads and better leads, and avoid a “leaking” sales funnel, thereby increasing your company’s revenue.
Even better – a DemandGen report determined that lead nurturing creates an average of 20% more sales. Nurtured leads produce larger purchases, too.
Efferent Media’s lead generation and nurturing campaigns scale so they grow as your sales increase. Let Efferent Media show you how our lead generation and nurturing campaigns can grow your sales revenue. Contact us today for a consultation.
Additional Services
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.
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