Even if you have a brick-and-mortar location, your website is probably the first place a potential client will “meet” your brand.
Having a website that represents your brand well and is easy to use, reliable, informative, and secure is essential. Website design, development, and maintenance are among the many services Efferent Media offers on an individual basis, as part of a maintenance contract for ongoing updates and revisions, or as part of a complete marketing package that makes sure that your website is fully aligned with your marketing campaign and goals to grow your business and ideally present your brand.
Once your website is created, it still needs consistent, regular maintenance to:
Protect it from security threats
Install the latest security patches and plug-ins
Ensure that your website stays current with any business hour changes, new products or services, etc.
Regular updates assist good search engine rankings and protect your website's integrity. Efferent Media offers a wide range of website maintenance services including:
Website security is crucial, especially with today’s increasing number of nefarious hackers. Every website, no matter how simple it appears, has a wide array of components. Whether it’s WordPress themes, appointment scheduling plug-ins, shopping carts, or a security update to block the latest malware, viruses, and Trojan horses, regular updates and maintenance are crucial to avoid weaknesses that could be exploited.
As part of ongoing security services, Efferent Media will:
1. Monitor and counter attacks
2. Maintain your SSL certificates
3. Address any concerns accordingly
Updating Plugins and Integrations
Integrations and plug-ins run various features on your website, like appointment setting options, newsletter sign-ups, etc., and like security updates, these integrations required regular maintenance to prevent errors, add new features, or improve user experience. Bad or out-of-date plug-ins can even cause a website crash. Don’t let that happen to your vital company website through regular maintenance.
You know you need to backup your website regularly, but do you? Failure to backup can lead to a catastrophic failure if something goes wrong or your website is hacked, and even websites built by major companies have been attacked. As part of a website maintenance plan, your website will be routinely backed up so that, in the event of a problem, it can be restored or rolled back.
Site Monitoring and Maintenance
Just like your car or furnace require regular maintenance, so does your website. Whether it conflicts with the latest plug-in update, broken links, 404 errors, speed issues, etc., we’ll fix any problem, and if a more extensive solution is needed, we’ll make recommendations.
Implementing Best Practices
From the World Wide Web Consortium (W3C), updating underlying HTML code to Google making SSL certificates a ranking factor, standards change. Staying up to date with the latest internet and/or search engine best practices requires staying current with these recommendations and implementing them.
As your business changes and grows, your website needs to as well. Expand hours? Add new staffers? Want to showcase new products or services? All of those website updates can be handled under a website maintenance contract. Without one, you’ll have to take the risk of handling it yourself or arranging a new contract. Save yourself the stress and keep your website up-to-date with a maintenance contract, which can handle these sorts of changes and much, much more.
So, what does a maintenance contract entail? A wide range of tasks, including:
- Backup website
- Check for broken links
- Perform any necessary plug-in or website software updates
- Check for 404 errors and correct them or set up a 301 redirect
- Make sure pages are loading correctly and swiftly
- Scan for security issues
- Canalize the security scans and correct any issues
- Check website load speed and fix anything causing slowdowns
- Test and update popups, forms, calls to action, etc.
- Check mobile-friendliness to ensure comparability with the latest OS updates.
- Update references and copyright notices to the current year
- Compare the website to the latest practices and evaluate whether a redesign is appropriate
Web Maintenance with Efferent Media
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.