Efferent Media

Search Engine Marketing

You are here: Home / / Search Engine Marketing

Whether you refer to it as Search Engine Marketing, Paid Search, or PPC, it’s a crucial part of any digital marketing campaign. If done correctly and strategically, this form of advertising can give the best Return on Investment (ROI) possible.

If you’re wondering why you’re not seeing results from PPC, or it isn’t paying off for you, don’t rush to turn your campaigns off. Talk to us and learn how we save our clients on everything from cost-per-click to cost-per-acquisition.

At Efferent Media, we will manage your paid spend on networks like Google and Bing to deliver sales and leads for an ROI that makes sense for your business. We accomplish this using both short and long-term strategies in keyword research, statistical information, and landing page creation & optimization. Before any of these can be done, our team runs a detailed landscape report of your competitors. It’s important to understand who you’re bidding against and what their strategies are.

 

Monthly maintenance includes (but is not limited to): Ad Variation & Testing, Conversion Tracking and ROI Analysis, Campaign Optimization (including keywords, ads and landing pages) and Landscape Review. Continuous A/B testing methods are employed on all ads, landing pages and text ads. Our ultimate goal is to achieve the highest quality score and lowest cost-per-acquisition for all of our clients.

Latest Articles from Efferent Media

The Questions to Ask Your Digital Marketing Company

What is Quality Score? 7 Tips on How to Improve It and Save Money

Why Branding is So Important for Pay-Per-Click Campaigns

Google Partners!

Efferent Media is honored to have a relationship with the Google Partner network. Our team of specialists work hand-in-hand with Google employees to ensure our client success. From finding new ways to serve ads to the right audience to refining ads while maintaining the highest Quality Score, our team is ready and willing to get started and give you the highest ROI.