Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now.
There are countless reasons to take advantage of Twitter’s new video feature. Here’s three reasons that stand out the most to us: [Read more…]
Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been any more accurate in her prediction.
In some verticals we’ve seen usage results closer to 70% for mobile traffic; while others still receive single digits. Whatever the case may be, there are still a staggering amount of websites on the web that are not mobile friendly. [Read more…]
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend marketing dollars on them. There’s one site planning to launch ads that may change all of that. Pinterest may be able to monetize it’s service in a way that no other social media website has been able to accomplish yet. [Read more…]
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are still ways to get “Likes” on your business Facebook page. You’ll just have to be a bit more creative. These three tactics should get you going in the right direction. [Read more…]
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too!
Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook pages regularly, using clever hashtags on Twitter to join conversations, but there’s a red headed step child when it comes to Social Platforms, Instagram. It’s not getting as much love as it should from businesses, and we can’t figure out why after looking at the numbers! [Read more…]