Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging them to engage with your services.

Functional Designs

It’s important to understand that functionality trumps aesthetics in your design almost 100% of the time. This means ensuring that your ads and landing pages meet the user’s needs rather than just making them look nice and pretty. The color of the button or your header will not matter if there is no contrast to make it legible. This is important because if a potential client is looking at your ads and landing pages and cannot read through your design, they are more likely to click away and find another competitor with a much more thought-out design.

Another way that you may bring functionality to your ads and landing pages is by maintaining simplistic designs and layouts. Having too much on your ads and landing pages can be overwhelming for a potential client, so it’s important to only have the necessary information and details to grab your potential client’s attention. A confused or overwhelmed prospect is more likely to leave.

This also means that you should plan to have efficient, effective, streamlined copy and titles. Keeping titles and copy to a reduced word count will allow the user to flow through your designs much more efficiently.

Distinctive Imagery

Simplifying design allows you to use unique images and videos that captivate potential clients. Incorporate visuals that reflect your brand’s identity, setting you apart from competitors relying on stock images. Remember this the next time you are designing your landing pages and ads. Ensure your images are clear and creative to leave a lasting impression.

Trust Signals

Infuse elements of trust in your design to reassure potential clients. Showcase accreditations and testimonials that validate your work and services. A well-crafted landing page or ad design enhances trust in your brand. These signals are important in boosting your brand’s trust from your audience.

These tips and recommendations are important to a successful marketing campaign. By implementing these design tips in your PPC ads and landing pages, you can create effective marketing campaigns that make a powerful first impression on potential clients and drive business growth in 2023.

For Landing Pages That Convert, Talk to Efferent Media

Whether you offer products or services, our team at Efferent Media will create landing pages and ad designs that reflect your brand and bring in qualified leads. We’ll help you establish and run digital campaigns for both lead generation and lead nurturing via search, social media, and more. Reach out and contact us today for more information.