Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when users end up on the website page you want them to, like your purchase confirmation page.

So, what is a conversion pixel? In short, a conversion pixel is a bit of HTML code that presents a 1×1 pixel on the landing page of your choice on your website. When someone clicks on your ad and ends up on the page containing the code, it will show you the conversion on your Ads Manager page. [Read more…]

Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend marketing dollars on them. There’s one site planning to launch ads that may change all of that. Pinterest may be able to monetize it’s service in a way that no other social media website has been able to accomplish yet. [Read more…]