There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to actual sales is a constant challenge and you need a digital marketer who meets that challenge every day.

Strong digital marketing is vital to help your business grow but when searching for a company to help your business, you may not be certain what to look for and what questions to ask. Efferent Media has a proven track record in helping clients achieve their goals and we want to share the questions we think you should be posing to your digital marketing company.

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Advertising on Google

It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose to $21.5 billion in the second quarter of 2016.

That’s a lot of money. Would Google like to make more? Of course, but there’s something else they care about – relevancy. It’s in Google’s best interest to show the most relevant search results possible. It’s what keeps their market share growing.

So how does Google balance revenue and relevancy? That’s where quality score comes in.

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After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start!

A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in that they convert a higher percentage of visitors into leads by removing distractions that may exist on your website. Landing pages have the ability to target a very specific goal to your audience — either from e-mail or ad campaigns via social media — and include a call-to-action (CTA) that you want potential clients to take while on the page. Landing pages are underestimated by some, but here are a few reasons you should consider implementing them: [Read more…]