5 Tips for Spring Cleaning Your Digital Marketing Efforts
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide
Why is Inbound So Important During the Pandemic?
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we
5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses
A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a
What Is a Patient Persona?
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find
Your Website is a Form of Reputation Management
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major
What is Content Marketing?
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a
Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
Tips for Creating your Brand “Voice” on Social Media
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice
Does Social Media Matter For Your Healthcare Practice?
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news
How to Optimize Your Facebook Page for Business
If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t
Another Facebook Data Breach, Orchestrated by Facebook and Its Partners
ICYMI: Google Faces Congress, YouTube Ad & Paywall Changes, VidCon Hires CMO & More
Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results
It’s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have
What Is a Relevance Score & Why Is It Important?
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are
5 Steps to Building an Online Community as a Community Manager
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5%
5 Ways to Boost Engagement on Your Facebook Business Page
Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences
How to Use Your Newsletter Email List for Facebook Ads
You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more
What You Need to Know Before Making Your Snapchat On-Demand Geofilters
Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign.
The Snapchat “Secret” You Need to Understand
Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business. There’s
How to Build an Effective Like Campaign
A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the
How to Strategically Create Content for Your Facebook Page.
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page.
Run Last Minute Social Ads This Holiday
The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social
3 Reasons Designers Love Carousel Ads
As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order
Tips for Strategically using Hashtags on Instagram
The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely
Optimize Your Facebook and Instagram Ads with 3 Tips
So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes
Four Reasons to Be Excited About the New Facebook Pixel
Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the
3 Secrets for Building an Engaging Audience
Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is
3 Tips to Make Your Buyable Pins More Effective
It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest
Winning Your Match in the Ring Against Facebook’s 20% Text Rule
Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you.
Tracking Your Instagram and Facebook Ads with Conversion Pixels
Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals
How to Track Calls to Your Business from Facebook
You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your
What’s up with Videos on Facebook?
The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the
Are You Using Emojis to Speak to Millennials Yet?
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we
New on Twitter: Quote Tweets!
Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like
What the Houzz Is Houzz and Why Should My Company Be Using It?
Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all
Goodbye Facebook Like Box, Hello New Page Plugin
In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s
Why Your Facebook Business Page Could Lose Likes This Month
Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned.
Instagram Announces Carousel Ads: 6 Instagram Facts You Care About
Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the
5 Snapchat Hacks to Help You Improve Your Content
It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative
Your Monday Morning Social Media Checklist
Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning
How to Setup Your Business on Snapchat
With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your
Three Reasons You Should Be Using Video on Twitter
Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads –
What Pinterest Advertising Means for Businesses
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI,
3 Ways to Get Likes on Facebook Now That Like Gates Are Banned
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain
Why Your Business Should Use Instagram
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media
7 Things You’re Doing Wrong on Social Media
There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong.
Let’s Talk Twitter: Stop Tweeting Boring Sh*t!
As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for
Facebook’s Organic Reach Ends the Relationship
As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and
Organic Reach for Brand Pages on Facebook Down to 1-2%
It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook