Today’s consumers use your social media profiles to learn more about your brand, ask pre-sale questions, and make customer service complaints, which is why your business needs community management services.
According to Go Global research:
- 67% of consumers use social media to resolve customer service issues
- Consumers spend 20-40% more money with brands that respond to customers on social media
- 60% of consumers expect a social media response within one hour to their complaints
That makes social media community management an essential service for your company’s growth and success. It also gives you a chance to add a personal touch that builds rapport with your current and prospective customers.
Community management is your online response team. Reputation management is also essential for building your brand.
Failing to respond to online complaints can lead to a 43 percent decrease in consumer interest and customer advocacy, accord to a Marketing Land study because consumers interpret it as apathy and lose trust. That mean they’re less likely to purchase, recommend you, etc.
That same study found that an appropriate, diplomatic reply increases customer advocacy by 20 percent even if the complainer is demanding something unreasonable. Social media users watching the interaction appreciate good faith resolution attempts regardless of the outcome.
Community Management Services
Efferent Media’s community management team helps our clients stand out and attract positive attention in what is often of a social media world of automated content. When you hire Efferent Media community managers you get our years of experience in creating engagement and diplomatically addressing negative comments. No bots or canned responses.
Our team of response experts learns your brand inside and out so we can answer even the most detailed questions. Good marketing is a dialogue, not a monologue. We’ll work with you to create the right tone and voice that represents your brand identity and cohesive messaging. A genuine response combined with a great, authoritative, upbeat tone is the key to engagement success.
If the rare occasion occurs where we can’t answer a specific question, we’ll reach out to you for the most appropriate response. We always keep you informed. That includes social listening and alerting you to trends in comments or questions that could inspire new products and services for greater success.
Efferent Media community management provides expertise, intelligence, diplomacy, and empathy to make your brand look its best in all circumstances..
Whether it’s questions, concerns, or praise, Efferent Media community managers will respond to all comments on your social media platforms. Your customers and prospects will view your company as one that responds, appreciates their customers, and cares about their satisfaction, which is proven to drive sales and convert curious prospects to customers, and clients to raving fans.
Many companies neglect their social media profiles. Expert community management is one way Efferent Media makes you stand out from the crowd.
Community Management Grows Your Business
In today’/s 24/7, non-stop social media world, Efferent Media’s community management experts go above and beyond to win over customers for you and make your business look its best. Through regular, consistent engagement and social listening we turn your customers and prospects into loyal, enthusiastic fans. We use our years of experience to learn your target audience’s wants, needs, and interests, and use that to build your brand and ultimately increase awareness, trust, and authority, which attracts new customers and keeps existing clients satisfied and engaged.
Communication is the most important tool for success, online and offline. Efferent Media community management ensures that your brand is heard, loud and clear.
Efferent Media has worked with brands of all sizes from all over the globe to grow their fan base. Find out what we can do for yours. Contact Efferent Media today to take your business to the next level.
74% of Facebook users check it about 8x daily.
77% of users discovered a new brand/product on Pinterest.
64% of Instagram users are under 34.
LinkedIn generates 46% of all social media traffic to company websites.
Social Media Services
Shea Moisture, a Unilever company, was founded by Soﬁ Tucker in 1912 in Bonthe, Sierra Leone. Her legacy lives on with an increasingly successful brand and community built around her vision. Efferent Media was employed specifically to nurture, engage, learn from, and grow with their community. Download this case study to learn how our team of experienced social media and community management professionals were able to grow Shea Moisture’s social following by an incredible 73.8% in just seven months.
Download Our Social Media Statement of Services
Social media has become a crucial part of everyday life – and it’s an effective way to reach prospects. If you are not engaged with your target audience, you’re probably losing ground to your competition. Used effectively, social media can give you valuable leverage in your field.
To learn how Efferent Media can help your business successfully connect and convert with prospects on today’s top social media platforms, we’ve put together a full statement of services for you to download.