Community Management

Today’s consumers use your social media profiles to learn more about your brand, ask pre-sale questions, and make customer service complaints, which is why your business needs community management services.

According to Go Global research:

  • 67% of consumers use social media to resolve customer service issues
  • Consumers spend 20-40% more money with brands that respond to customers on social media
  • 60% of consumers expect a social media response within one hour to their complaints

That makes social media community management an essential service for your company’s growth and success. It also gives you a chance to add a personal touch that builds rapport with your current and prospective customers.

Community management is your online response team. Reputation management is also essential for building your brand.

Failing to respond to online complaints can lead to a 43 percent decrease in consumer interest and customer advocacy, according to a Marketing Land study because consumers interpret it as apathy and lose trust. That means they’re less likely to purchase, recommend you, etc.

That same study found that an appropriate, diplomatic reply increases customer advocacy by 20 percent even if the complainer is demanding something unreasonable. Social media users watching the interaction appreciate good faith resolution attempts regardless of the outcome.

 

 

Community Management Case Study

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Sky Organics

Sky Organics® is dedicated to creating health and beauty products that are good for both people and the environment. Download our case study to learn how an opportunity to work with Walmart® to promote its Curl Care line prompted a partnership with Efferent Media. While the partnership with Walmart®, limits what we can share, this case study illustrates impressive successes such as A CPC decrease of 46.75%.

View Our Community Management Case Study

Community Management Services

Efferent Media’s community management team helps our clients stand out and attract positive attention in what is often a social media world of automated content. When you hire Efferent Media community managers you get our years of experience in creating engagement and diplomatically addressing negative comments. No bots or canned responses.

Our team of response experts learns your brand inside and out so we can answer even the most detailed questions. Good marketing is a dialogue, not a monologue. We’ll work with you to create the right tone and voice that represents your brand identity and cohesive messaging. A genuine response combined with a great, authoritative, upbeat tone is the key to engagement success.

If a rare occasion occurs where we can’t answer a specific question, we’ll reach out to you for the most appropriate response. We always keep you informed. That includes social listening and alerting you to trends in comments or questions that could inspire new products and services for greater success.

Efferent Media community management provides expertise, intelligence, diplomacy, and empathy to make your brand look its best in all circumstances.

Whether it’s questions, concerns, or praise, Efferent Media community managers will respond to all comments on your social media platforms. Your customers and prospects will view your company as one that responds, appreciates their customers, and cares about their satisfaction, which is proven to drive sales and convert curious prospects to customers, and clients to raving fans.

Many companies neglect their social media profiles. Expert community management is one way Efferent Media makes you stand out from the crowd.

Growing your business

In today’s 24/7, non-stop social media world, Efferent Media’s community management experts go above and beyond to win over customers for you and make your business look its best. Through regular, consistent engagement and social listening, we turn your customers and prospects into loyal, enthusiastic fans. We use our years of experience to learn your target audience’s wants, needs, and interests, and use that to build your brand and ultimately increase awareness, trust, and authority, which attracts new customers and keeps existing clients satisfied and engaged.

Communication is the most important tool for success, online and offline. Efferent Media community management ensures that your brand is heard, loud and clear.

Efferent Media has worked with brands of all sizes from all over the globe to grow their fan base. Find out what we can do for yours. Contact Efferent Media today to take your business to the next level.

74% of Facebook users check it about 8x daily.

77% of users discovered a new brand/product on Pinterest.

64% of Instagram users are under 34.

Community Management Services

Efferent Media’s community management team helps our clients stand out and attract positive attention in what is often a social media world of automated content. When you hire Efferent Media community managers you get our years of experience in creating engagement and diplomatically addressing negative comments. No bots or canned responses.

Our team of response experts learns your brand inside and out so we can answer even the most detailed questions. Good marketing is a dialogue, not a monologue. We’ll work with you to create the right tone and voice that represents your brand identity and cohesive messaging. A genuine response combined with a great, authoritative, upbeat tone is the key to engagement success.

If a rare occasion occurs where we can’t answer a specific question, we’ll reach out to you for the most appropriate response. We always keep you informed. That includes social listening and alerting you to trends in comments or questions that could inspire new products and services for greater success.

Efferent Media community management provides expertise, intelligence, diplomacy, and empathy to make your brand look its best in all circumstances.

Whether it’s questions, concerns, or praise, Efferent Media community managers will respond to all comments on your social media platforms. Your customers and prospects will view your company as one that responds, appreciates their customers, and cares about their satisfaction, which is proven to drive sales and convert curious prospects to customers, and clients to raving fans.

Many companies neglect their social media profiles. Expert community management is one way Efferent Media makes you stand out from the crowd.

Growing your business

In today’s 24/7, non-stop social media world, Efferent Media’s community management experts go above and beyond to win over customers for you and make your business look its best. Through regular, consistent engagement and social listening, we turn your customers and prospects into loyal, enthusiastic fans. We use our years of experience to learn your target audience’s wants, needs, and interests, and use that to build your brand and ultimately increase awareness, trust, and authority, which attracts new customers and keeps existing clients satisfied and engaged.

Communication is the most important tool for success, online and offline. Efferent Media community management ensures that your brand is heard, loud and clear.

Efferent Media has worked with brands of all sizes from all over the globe to grow their fan base. Find out what we can do for yours. Contact Efferent Media today to take your business to the next level.

74% of Facebook users check it about 8x daily.

77% of users discovered a new brand/product on Pinterest.

64% of Instagram users are under 34.

This is the start of
something great

Google loosens restrictions for some Medical Ads

Google Loosens Restrictions for Some Medical Ads

In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024. One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022,

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